Customer personas are a powerful way to step into the psyche of your prospects and drive value in your marketing as a result. Learn what customer personas are, why you should create them, and how to create them.
If you've been in marketing circles long enough you may have heard it said that "content is king". We absolutely agree, but what kind of content is king? Your customers are out there in the digital world. They're looking for answers and many aren't even aware of the questions they have at a subconscious level. Questions you can answer by driving value.
We believe that digital marketing is about delivering valuable content to address your customers' goals and challenges at every stage of the buyer journey. This builds trust which results in leads, sales, loyalty, and ultimately, brand advocacy.
Customer personas are a powerful way to step into the psyche of your prospects and drive value in your marketing as a result. Learn what customer personas are, why you should create them, and how to create them.
Practical advice for marketing and driving value to your customers during the the COVID-19 crisis.