Customer personas are a powerful way to step into the psyche of your prospects and drive value in your marketing as a result. Learn what customer personas are, why you should create them, and how to create them.
Customer personas are a powerful way to step into the psyche of your prospects and drive value in your marketing as a result. Learn what customer personas are, why you should create them, and how to create them.
Practical advice for marketing and driving value to your customers during the the COVID-19 crisis.
Has it ever felt like your marketing efforts seem to be an endless money pit, full of frustration and disappointment? You’re not alone.
This is a question many business owners, marketing executives and salespeople wrestle with but it doesn't need to be that complicated.