Customer personas are a powerful way to step into the psyche of your prospects and drive value in your marketing as a result. Learn what customer personas are, why you should create them, and how to create them.
If all we're focused on are leads, sales and telling our customers how wonderful our products are without listening to what they want, we risk getting lost in the noise and becoming irrelevant.
Obviously leads and sales are important for the growth of any business. But there's a smarter, more meaningful way to go about it. A way that doesn’t require the blood, sweat and tears of trying to convince someone that your product is better than your competitor’s.
Instead, this ‘better way’ is something that comes more naturally to us as human beings. It’s called empathy. Listening to our customers and helping them make the decisions they care about.
That makes so much sense, doesn’t it? Isn’t your customer the very heart of your business? This "way" is smarter because it builds trust and establishes you as the go-to authority in your niche. When prospects trust you, leads and sales happen naturally.
Trust comes by providing your prospects with the value they seek at every stage of the buyer journey. They’re online now… searching, educating themselves and comparing. And there are oh so many voices competing for their attention.
A customer-focused, value-driven approach to marketing is what will help you stand out and gain their trust. We exist to help you identify the opportunities and deliver the value-driven brand experiences that will help you win the hearts of your ideal customers. We believe in this better way.
At Lifetime Media, we call it, “Cultivating Brand Love”.
Customer personas are a powerful way to step into the psyche of your prospects and drive value in your marketing as a result. Learn what customer personas are, why you should create them, and how to create them.
Practical advice for marketing and driving value to your customers during the the COVID-19 crisis.
